I’m Greg

Hi there! I’m a lifelong media professional with a love for writing, photography, marketing and branding. Pleased to meet you!

Work: Videos

I can storyboard, produce, shoot and edit video.

Here’s one I shot on location in Montreal for a Japanese brand of shears that needed to break into North America (and oh, how they did).


Then we did it in French.


That client hired me to shoot a similar branding video in other locations, including Japan. Here’s one from Los Angeles.


I worked with a startup, XO Styling Iron, and social influencers, to produce these short Instagram-ready videos.


I shot this short pre-show promo for Dana Lyseng and Wella for an international tour.

This video showcases the skill and abilities of Adam Keith, a master barber. Shot in Toronto and edited by Zak Ridge with my direction. I also created Adam’s icon and logo.

Work: Photography

I shoot journalism-style images and studio work.

I’ve been shooting since I was a kid, when my grandfather gave me his old Brownie camera. People are my favourite subjects, and my journalism background finds me with a camera at events.

American Crew product launch and media event, Vancouver, 2014


What’s new

Some things I’m reading

My days are filled with reading business books. Here’s what I’m reading now. Try feedforward instead of feedback. Leader to Leader. http://bit.ly/2AVoF0R The leadership challenge: How to make extraordinary things happen in organizations, Jossey-Bass. Introduction: Making extraordinary things happen in organizations (pp. 1-7) Chapter 1: When leaders are at their best (pp. 9-40) Chapter 12: Leadership is everyone’s business (pp. …